BWC427 uses one book that is an online copywriter's handbook containing a thorough review of the techniques necessary to make any online text interesting and readable. You will write Web text for your own Web site using the skills, and you will receive coaching and feedback from the instructor. If you do not have a Web site, the Business Writing Center will help you select a domain name and establish a site. Cost for the domain name and the first year of Web hosting is approximately $68. You will own the domain name and site. The course will use the pages you develop for your Web site in your training.
The online lessons contain clear explanations and many examples. You go at your own pace and submit assignments when you are ready. The instructor evaluates the activities and examinations, comments on skills learned and skills that still need polish, coaches you through learning the skills, and certifies your competence. You receive a graduation certificate for framing at the end of the course.