BWC429 Write White Papers that Have Impact

Regular tuition $345.00

White papers have a profound effect on readers. In one study, 82 percent of business-to-business buyers indicated that they use white papers when they are researching their buying options*. Follow the guidelines in this course to write white papers that achieve your goals and have the impact you want to have. This course contains training in the best practices that will enable you to write clear, well-organized, effective white papers.

Course Time

You will go through the course at your own pace, so you could complete it within a few weeks. However, you have up to four months to complete the course so you can fit the study time into your schedule. All lessons must be finished within the four-month period.

Course Content

This is a list of the lessons in the course:

1 ~ Be clear about the impact you want to have.

2 ~ Know your readers.

3 ~ Decide on the content that will achieve your purpose with these readers.

4 ~ Complete your research if your white paper requires research.

5 ~ Create an information map of the subject.

6 ~ Carefully choose the key terms you will use to guide readers through your white paper.

7 ~ Organize the content into an outline.

8 ~ Format the white paper.

9 ~ Write the introduction.

10 ~ Write clear paragraphs, sentences, and words.

11 ~ Structure the sections so you guide the readers through your thoughts.

12 ~ Use bulleted and numbered lists.

13 ~ Include visual aids to help the reader understand.

14 ~ Write a conclusion that has impact.

15 ~ Write a list of sources cited if your white paper uses sources.

16 ~ Write optional opening pages.

17 ~ Rewrite fearlessly.

18 ~ Proofread.

19 ~ White paper examples to help you decide what you want in your white paper