The Writing Interesting, Informative Web Pages course teaches the skills required to write Web pages that Web surfers will read for content. If you are interested in writing copy that will entice readers to buy products or services, the course BWC428 Writing Online Copy for Web Pages includes extensive training in writing Web copy.
BWC427 uses one book that is an online copywriter's handbook containing a thorough review of the techniques necessary to make any online text interesting and readable. You will write Web text for your own Web site using the skills, and you will receive coaching and feedback from the instructor. If you do not have a Web site, the Business Writing Center will help you select a domain name and establish a site. Cost for the domain name and the first year of Web hosting is approximately $68. You will own the domain name and site. The course will use the pages you develop for your Web site in your training.
The online lessons contain clear explanations and many examples. You go at your own pace and submit assignments when you are ready. The instructor evaluates the activities and examinations, comments on skills learned and skills that still need polish, coaches you through learning the skills, and certifies your competence. You receive a graduation certificate for framing at the end of the course.
You will go through the course at your own pace, so you could complete it within a few weeks. However, you have up to four months to complete the course so you can fit the study time into your schedule. All lessons must be finished within the four-month period.
Lesson 2: Writing for the Internet
Lesson 3: Adapting Existing Print Materials to the Web
Lesson 4: Using Visuals on Your Web Copy
Lesson 5: Creating an Effective Web Site
Lesson 6: Home Pages and Splash Page
Lesson 7: Guest Books, Forums, Shopping Carts, and Other Web Pages
Lesson 8: Organizing the Page Content
Lesson 9: Write Clear, Simple Text
Lesson 10: Write Concisely
Lesson 11: Proofread Carefully