The Writing Online Copy for Web Pages course teaches the skills required to write Web pages that promote products and services. If you are interested in writing Web pages that are interesting and informative, but do not sell products or services, the course BWC427 Writing Interesting, Informative Web Pages will be better for you.
BWC428 uses two of the foremost textbook available today that teach the skills of writing Web promotional copy. You will write Web advertising copy using the skills and receive coaching and feedback from the instructor. You will write Web text for your own Web site using the skills, and you will receive coaching and feedback from the instructor. If you do not have a Web site, the Business Writing Center will help you select a domain name and establish a site. Cost for the domain name and the first year of Web hosting is approximately $68. You will own the domain name and site. The course will use the pages you develop for your Web site in your training.
The online lessons contain clear explanations and many examples. You go at your own pace and submit assignments when you are ready. The instructor evaluates the activities and examinations, comments on skills learned and skills that still need polish, coaches you through learning the skills, and certifies your competence. You receive a graduation certificate for framing at the end of the course.
You will go through the course at your own pace, so you could complete it within a few weeks. However, you have up to four months to complete the course so you can fit the study time into your schedule. All lessons must be finished within the four-month period.
Lesson 2: Fundamentals of Persuasive Online Copy
Lesson 3: Strategies for Generating Sales
Lesson 4: Adapting Existing Print Copy to the Web
Lesson 5: Illustrating Your Web Copy
Lesson 6: Creating an Effective Web Site
Lesson 7: Home Pages and Splash Page
Lesson 8: Guest Books, Forums, Shopping Carts, and Other Web Pages
Lesson 9: Internet Direct Mail
Lesson 10: Advertising on the Internet: Banner and E-Zine Ads
Lesson 11: Electronic Newsletters: E-Zines
Lesson 12: Web Documents
Lesson 13: Web Promotions
Lesson 14: Writing Web Pages to Inform
Lesson 15: Writing Clear, Simple Text
Lesson 16: Proofread Carefully