The Public Relations and Copywriting Skills course teaches the sophisticated skills required to be a successful writer of public relations materials and advertising copy. The course is intended to teach skills in a broad range of public relations and copywriting media, including the news release, feature story, leaflet or brochure, radio spot, direct mail, and print advertisement.
The online lessons contain clear explanations and many examples. You go at your own pace and submit assignments when you are ready. The instructor evaluates the activities and examinations, comments on skills learned and skills that still need polish, coaches you through learning the skills, and certifies your competence. You receive a graduation certificate for framing at the end of the course.
You will go through the course at your own pace, so you could complete it within a few weeks. However, you have up to four months to complete the course so you can fit the study time into your schedule. All lessons must be finished within the four-month period.
The course will teach you how to write sentences that have impact identify a company, product, and service identity know the audience and competition write press releases, feature stories, and backgrounders write brochures and flyers write newsletters write ads for magazines and trade publications write for television, radio and audio-visual media write speeches and presentations write sales letters and direct mail
LESSONSLesson 1: Introduction - Writing for Public Relations and Advertising
Lesson 2: Writing to Motivate
Lesson 3: Preparing for Writing
Lesson 4: The News Release
Lesson 5: The Feature Story
Lesson 6: Photos and Illustrations
Lesson 7: Leaflets and Brochures
Lesson 8: Television, Radio, and Audio-visual Media
Lesson 9: Sales Letters and Direct Mail
Lesson 10: Writing Print Advertisements
Lesson 11: Avoiding Copy Problems and Generating Inquiries
Lesson 12: Writing the Headline
Lesson 13: Writing Copy that Communicates and Sells Final Exam